Yup, you knew we had to do it. Come on, what kind of fashion site would we be if didn’t mark one of the industry’s favorite shows turned films, the staple of late 1990’s early 2000’s fashion diet? As we’re sure many of you know, next week marks the opening of Sex and the City 2 (the film) . The follow up to last year’s SATC 1 movie showcases the trials and tribulations of Carrie, Miranda, Samantha, and Charlotte. SATC 2 is positioned to gross more than SATC 1, which made a reported $26.93 million in the US and Canada on its first day, so we’re pretty sure that studio execs are looking forward to your high-heeled adventure over to your local cinema this coming Thursday night. But what we at HVC want to know is, since 2010 has been a significant year for sustainability in fashion, what measures are the art direction team taking to mark this movement in one of the more influential billboards of American style?
Taking a look at SATC 2’s website, it’s apparent that green is not as much of a hot button as some Eco Fashionistas may have wanted. There is no mention of sustainability on the site, nothing that calls fans to fill your supply of cosmos in your own re-usable water bottle when attending the coast to coast viewing outings many SATC fans have planned. There is also nothing to be found on any of the social media pages, Facebook , Twitter, etc. So at the time of this post, there is nothing that could be found about the sustainable measures that the SATC crew has made to ensure a greener set/film for their four favorite girls to traipse on. That said, there does appear to be some hope, as always in the form of clothing.
In her NYT article Stephanie Rosenbloom which examines SATC 2 she notes that the style goddess responsible for the television and film parade of fashion, the one and only Patricia Field the go-to-gal for SACT fashion explains, “Ever since the beginning of the television series in 1998, the characters in “Sex and the City” have been adorned with a mishmash of contemporary and vintage fashions selected by Ms. Field.” Hooray for vintage!! It’s fast becoming a trend (which is something else to explore entirely) however, it’s the closest this reporter can come to finding a decent link between something sustainable and SATC. But will this be enough to translate the already sold out audiences at opening night?
There are a couple more questions to leave you with, dear reader, as we examine the potential for this highly influential moment in fashion to be marked on a sustainability scale. Firstly, the series was (up until the very end) all about New York City. The charm in that for many, this writer included, was seeing the concept of bioregionalism being brought to the style stage, and adopted. SATC for TV was always about New York, this was something that made viewers feel connected to their own fashion circles, even if vicariously through the 4 icons of style. It was even called Sex AND the City, and as Sarah Jessica Parker even remarked, New York City itself was also a main character.
The plot of SACT 2 is revealed on the movie’s website to involve “a glamorous, sun-drenched adventure, that whisks the women away from New York, to one of the most luxurious, exotic and vivid places on earth.” This statement is loaded for Eco and non Eco Fashionistas alike. It begs the question, are luxury and exotics dead in Manhattan? While this writer has not yet seen the film, the previews seem to indicate that this trip takes the girls to a Dubai-ish location, wherein all the riches of style await. Interesting concept, especially since many haute couture designers have been turning their gazes towards the UAE for some time now.
Finally, it is important to note that if you are an Eco Fashion Diva you can still enjoy many Eco Friendly ways to attend the SATC 2. Some nice ones are:
- Bike or walk to see the film with friends
- Plan an Eco Fashion night out at the movies, dressing up in your Eco Fashion finest
- Educate one friend who you’re attending a showing of SATC 2 with about the benefits of Eco Fashion
- Bring your own homemade goodies to the premiere (that’s what massive purses are for ladies!!)
- Remember to shut all (and we do mean ALL) electric gadgets off prior to heading out for the night, an Eco Friendly home is a low energy diet home
- Finally, one of the sexiest ways to be Eco Friendly is to enjoy, so go have fun, and let us know how your SATC2 trip was!