Part Two- Trends
Yesterday, in the beginning of our series we reviewed the materials that are the foundation of so much of what Eco Fashion is made up of. While there is an incredible wealth of information that lies within the examination Eco Fashion production methods, fiber and textiles, in order to continue the conversation on Eco Fashion and consumption today we move into trends.
What are the current trends that are leading the way in Eco Fashion? There has been a huge segment of Eco Fashion that was developed via a social movement, and therefore Eco Fashion itself was a trend. Now that it’s been on the wide scale global market radar for at least 10 years, we can start understanding some of the trends and beginning stages of patterns within the genre.
First and foremost, the main trend is that Eco Fashion is always changing. The days of patchwork corduroy pants and hemp necklaces have given way to runway caliber Haute Verte Couture, which enables designers to create one of a kind pieces that are museum collection worthy. Indeed, Eco Fashion has thrust itself into the limelight with such designers as Gary Harvey, Stella McCartney and sites like Ecorazzi, Ecouterre, and even Earth Day specials on sites like Gilt.
It becomes extremely hard to isolate and give a true consistent trend forecast and history to the nature of Eco Fashion. The biggest trend observed currently is a desire to make Eco Fashion more main stream. Jasmin Malik Chua writes in her article on the envisioned future of fashion in 2025, ” People own fewer but higher-quality clothing, clothes are cared for sans chemicals, and vintage or secondhand pieces are well-circulated.” This is an extension of the practices that most people who are unable to afford Haute Couture currently practice. However, if socially and ethically people were rewarded for conspicuous consumption practice within this framework, there would be a huge paradigm shift within the fashion world.
Finally, the future of fashion, as it’s represented by trends, is in the hands of those who are designing all aspects of it. There is tremendous potential to create with materials that were once taboo-laundry bags, rubber tires, even skin care wrappers, the list goes on to make something that is stunning out of material that was once meant only for the trash heaps. Within the framework of trends in Eco Fashion, I invite you dear reader, to tell us what you think is the next stage of Haute Verte Couture, and how you plan on playing a role in getting there!